| Title of the article: |
Socio-cultural aspects of the myth-making in consumer culture in modern Russia |
| Author(s): |
PETRASH E. V. |
| Section: |
Philosophy and Culturology |
| Year: |
2014 |
| Issue: |
№ 4 (34) |
| Pages: |
77-87 |
| Index UDK: |
304 |
| Index BBK: |
71.0 |
| Abstract: |
Investigation of the myth as historically first form of culture and a dimension of human soul plays an important role in cultural studies. The modern studies of myth are inspired by the inborn human need to conceive the basic senses of self-being. Due to the universal character of modern mass culture and its free propagation among all social layers, nations and confessions, due to large possibilities of self-presentation and dissemination based on the modern information technologies, myth-making is becoming increasingly popular and is in great demand, above all, as an instrument of culture of consumption. Hence, there is a great scholarly interest in the process of inventing myth-making technologies in the modern society of consumers as well as transformation of traditions, archetypes and cultural heroes in the course of those myth-making activities. |
| Keywords: |
popular culture, consumer culture, myth functions of myth, myth, tradition, archetype, cultural hero, myth, cultural studies |
| Bibliography: |
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