Title of the article:

PRAGMATICS OF LINGUOCULTURAL ASPECT OF HERALDRY

Author(s):

Ekaterina V. Sklizkova

Information about the author/authors

Ekaterina V. Sklizkova — PhD in Culturology, Associate Professor, A. N. Kosygin Russian State University, Institute of Slavic Culture, Khibinsky pr. 6, 129337 Moscow, Russia. E-mail: katunyas@yandex.ru

Section

Theory and history of culture

Year

2020

Volume

Vol. 56

Pages

pp. 75–88

Received

December 27, 2019

Date of publication

June 28, 2020

DOI:

https://doi.org/10.37816/2073-9567-2020-56-75-88

Index UDK

008 + 304.2

Index BBK

71.05

Abstract

As a complex and multilevel sign system heraldry includes separate semiotic subsystems such as colour (tinctures), figures, legends etc. with their own semantics, syntactics, and pragmatics. They can be used together within the heraldry or separately. Thus linguocultural component of heraldry expresses itself in different units. The structure of heraldic sign resembles a linguistic sign, especially the ancient systems of non-alphabetic writing. Semantic kernel is contaminated by additive elements showing the paradigm. Pure linguistic component is manifested in heraldic mottoes and blazon. Jargon du blazon is a specific language, quite productive even in modern times. Heraldic terminology was the means of cross-cultural communication in Europe. Motto is a short capacious aphorism close to a cry, written in a native or dominant in a culture language. The blazon is connected with heraldry directly and possesses all the features of “specific language” (grammar, semantics etc.).  Literature as the mirror of the epochs reflects all spirits of the times. Heraldry manifests itself in literature in several aspects. It creates an air, background for a plot or displays the sense forming component of the composition. Besides there are many special heraldic resources fully dedicated to heraldry, its terminology, blazon, pragmatics etc. Intermediate linguocultural character of heraldry, language, literature, and their semiotic functioning is the linking element of these apparently different aspects of culture.

Keywords

blazon, heraldry, coat of arms, roll of arms, geste, herald, motto, romance, knight, tincture, tournament, shield. 

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