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Title of the article: |
LATENT FUNCTIONS OF THE FAIRY TALES IN VISUAL CULTURE |
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Author(s): |
Serova, V.A. |
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Information about the author/authors |
Viktoria. A. Serova — Postgraduate Student, Crimean University of Culture, Arts and Tourism, Kievskaya St., 39, 295017 Simferopol, Russia. |
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Section |
Theory and history of culture |
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Year |
2024 |
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Volume |
Vol. 72 |
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Pages |
pp. 126–137 |
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Received |
March 07, 2023 |
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Approved after reviewing |
July 17, 2023 |
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Date of publication |
June 25, 2024 |
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DOI: |
https://doi.org/10.37816/2073-9567-2024-72-126-137 |
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Index UDK |
299.572(470) |
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Index BBK |
86.39 |
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Abstract |
The paper addresses the Russian folk tale, which represents a concentrated centuries-old experience of previous generations. The Russian folk tale, richly saturated with symbols, performs an extensive list of functions, some of which are not immediately noticeable. The author pays attention not only to the existing functions of fairy tales in culture, but also analyzes the functions of the fairy-tale symbols in visual culture, focusing on the hidden functions of fairy-tale symbolism. While analyzing visual messages, the author discovered three latent functions used within the visual culture. The paper detects reasons for the reception of fairy-tale symbolism, which at its root contains archetypes that constantly and unconsciously affect the consciousness of almost any modern person. As an example the author has chosen modern advertising videos, print advertising, as well as visual foreign and domestic political events that somehow, covertly, and sometimes aggressively contain and use fabulous symbols. The study comes to the conclusion revealing the causes of the latent functions of fairy-tale symbolism in visual culture. |
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Keywords |
Archetype, Symbol, Russian Folk Tale, Visual Culture, Visual Message, Function. |
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Reference |
References 1 Esenova, A.I., Artykov, M. “Skazka terapiia kak metod psikhologicheskoi pomoshchi v korrektsii povedeniia detei” [“Fairy Tale Therapy as a Method of Psychological Assistance in Correcting Children's Behavior”]. Vsemirnyi uchenyi, no. 15, vol. 3, 2024, pp. 53–57. (In Russ.) 2 Kudriashova E.A. “Novaia vizual'naia kul'tura v mediaprostranstve” [“New Visual Culture in the Media Space”]. Vek informacii. No. 3 (8). 2019. Available at: https://doi.org/10.33941/age-info.com33(8)8 (Accessed 26 June 2024). (In Russ.) 3 Nikiforova, A.M. “Gazeta “Le moniteur universel” o “Generale Moroze” [The newspaper “Le moniteur universel” about “General Frost”]. Vestnik Tomskogo gosudarstvennogo universiteta. Istoriia [ History], no. 3 (35), 2015, pp. 13–14. (In Russ.) 4 Sapozhnikova, A.I., Pekhtashaeva, E.L., Shchukina, E.V. “Otsenka potrebitel'skikh svoistv kosmeticheskikh masok s kollagenom” [“Evaluation of consumer properties of cosmetic masks with collagen”]. Vestnik rossiiskoi ekonomicheskoi akademii im. G.V. Plekhanova, no. 1 (31), 2010, pp. 118–124. (In Russ.) 5 Serova, V.A. “Transformatsiia simvola medvedia v russkikh narodnykh skazkakh” [“Transformation of the Bear Symbol in Russian Folk Tales”]. Uchenye zapiski Komsomol'skogo-na-Amure gosudarstvennogo tehnicheskogo universiteta, no. 8 (64), 2022, pp. 50–54. (In Russ.) |
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