Title of the article:



Yuliya A. Kuzovenkova

Information about the author/authors

Yuliya A. Kuzovenkova — PhD in Culturology, Senior Lecturer, Samara State Medical University, Chapaevskaya St., 89, 443099 Samara, Russia. ORCID ID: https://orcid.org/0000-0002-0085-6103. E-mail: mirta-80@mail.ru


Theory and history of culture




Vol. 60


pp. 42–54


February 09, 2020

Date of publication

June 28, 2021



Index UDK


Index BBK



European scientific tradition distinguishes between modern and postmodern subcultural paradigms. Contrary to that, the issue of youth subcultural paradigms in Russian research tradition is still open. The specificity of the Russian subcultures is that they trace their origin either in Europe or the USA. In view of this, it is important to identify the features of European cultural phenomena that are present in the Russian cultural space. The European paradigm approach is introduced through the works of D. Hebdige and D. Muggleton. Paradigm features of subcultural analysis offered by these scholars provide the basis for analysis of the Russian empirical material. In particular, the study takes into account such characteristics as the presence / absence of a border between subcultures, the presence / absence of the ideology of a subculture, the fixity / fluidity of subcultural identity, the presence / absence of the influence of mass media on subcultural identity, the presence / absence of capitalist values in the subculture, the presence / lack of protest potential in subcultures. Interviews with representatives of the first and second waves of the Samara graffiti subculture became the empirical material of the study. We identified paradigmatic characteristics in the first and second waves of the subculture and compared them. The results obtained allow concluding that the Russian subcultural space has its own specifics, and the subcultural paradigms of both the first and second waves are of a hybrid nature, containing features of both modern and postmodern paradigms.


modern paradigm, postmodern paradigm, subculture, postsubculture, graffiti, youth.


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