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Title of the article: |
ON GENDER CULTURE STEREOTYPES IN THE MODERN POSTINDUSTRIAL SOCIETY |
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Author(s): |
Valeria L. Nesterova Stanislav T. Baranov |
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Information about the author/authors |
Valeria L. Nesterova — PhD in History, The Federal State Educational Establishment of the North-Caucasian Federal University, Pushkin St., 1, 1355000 Stavropol, Russia. E-mail: lera.18@bk.ru Stanislav T. Baranov — DSc in Philosophy, Professor, Federal State Educational Establishment of the North-Caucasian Federal University, Pushkin St., 1, 1355000 Stavropol, Russia. E-mail: stastb@yandex.ru |
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Section |
Theory and history of culture |
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Year |
2017 |
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Volume |
Vol. 46 |
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Pages |
Pp. 61-69 |
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Received |
May 30, 2017 |
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Date of publication |
December 15, 2017 |
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Index UDK |
008 |
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Index BBK |
71.05 |
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Abstract |
The article analyzes the dynamic processes taking place in the sphere of actions of gender stereotypes of modern society. It is shown that these phenomena are a reflection of significant changes in the economic, social, cultural life of Russians. Gender patterns of behavior of women and men reflect ongoing changes in the depth of the social and national consciousness of the people of modern society. In many respects it is connected with transformations of the global character, with a rethinking of the spiritual and moral foundations of society, with the processes of universal unification, globalization and loss of identity in all areas, including the sphere of gender identity. The importance of the impact of positive development of family relations on all types of socio-cultural activities of people is proved. The changes that have occurred in the structure of the family cell become a reflection of what is happening within society, reaction to the accelerating pace of social life, becoming, in a way, a challenge to modernity, forcing a person to find ways for personal spatial solitude. Attention is focused on the positive and negative changes that occur in gender roles of men and women. In a globalizing society, identification processes become more complex. From the social space, traditional gender-based technological means such as family, religion, and education are gradually being replaced. Replaced by more effective and mass technologies, audiovisual culture, we mean cinema, television, the Internet, the media, advertising. Gender stereotypes perform certain functions that accumulate the experience of generations on the behavior of women and men, their character traits and behavioral style. |
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Keywords |
gender stereotype, masculinity, femininity, modern family, traditional family, gender identity, marriage, gender and culture. |
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References |
1 Baranov S. T., Nesterova V. L. Problemy gendernoi kul'tury v usloviyakh globalizatsii [Issues of gender culture in the context of globalization]. Stavropol', SKFU Publ., 2013. 176 p. (In Russian) 2 Makarov V. V., Vasilenko I. V. Filosofiya i sotsiologiya pola [Philosophy and sociology of sex].Volgograd, Politekhnik Publ., 2002. 188 p. (In Russian) 3 Markova O. Yu. Zhenshchina i obshchestvo: problemy nastupayushchego veka [Woman and Society: Problems of a Coming Century]. Perspektivy cheloveka v globaliziruyushchemsya mire [Perspectives for one in a globalizing world], ed. by Partsvaniya V. V. St. Peterburg, Sankt-Peterburgskoe filosofskoe obshchestvo Publ., 2003, pp. 160–180. (In Russian) 4 Ckornyakova S. S. Zhenshchina i vlast' v Rossii — uroki demokratii [Woman and Power in Russia — Lessons of Democracy]. St. Peterburg, 2000. 362 p. (In Russian) 5 Toffler E. Shok budushchego [Shock of the Future]. Moscow, AST Publ., 2001. 557 p. (In Russian) 6 Shvedova N. A. Prosto o slozhnom: gendernoe prosveshchenie [Simply about the complex: gender education]. Moscow, Antikva Publ., 2002. 221 p. (In Russian) 7 Yakobson V. A. Zakony Khammurapi [Laws of Hammurabi]. Istoriya drevnego mira. Rannyaya drevnost' [The history of the ancient world. Early antiquity]. Moscow, Nauka Publ., 1982, pp. 103–108. (In Russian) |
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