MASS MEDIA ON MILITARY AGRESSION IN THE BALKANS:  THE PROBLEM OF PUBLIC OPINION’S FORMING

Maria N. Zhylenko

Maria N. Zhylenko — PhD in Culturology, Associate Professor, A. N. Kosygin Russian State University (Technology. Design. Art), Institute of Slavic Culture, Khibinskiy pr., 6, 129337 Moscow, Russia. E-mail: zhylenko@mail.ru

Theory and history of culture

2017

Vol. 45

Pp. 47-60

May 18, 2017

September 15, 2017

008+94

76.0 + 63.3(475)

Mass media are an important channel of public opinion’s shaping, though the information they provide is often subjective and full of prejudices. The survey of the Russian, British and American press of the mid-1999 is carried out basing on the materials of the so-called quality press and mass periodical as well. Meanwhile Russian and foreign mass media display contrary appraisals of the military conflict in Yugoslavia, which makes one think of forming and manipulating private and public opinion. In his work “The Role of Indoctrination in Public Life” Russian psychologist V. M. Bechterev in the late XIX century showed unlimited possibilities of indoctrination in comparison with logical convincing. The influence of newspapers on forming the “pseudo-environment” of contemporary man is also thoroughly explored by Walter Lippmann in his work “Public Opinion”.

mass media, Yugoslavia, Miloshevich, E. Yu. Guskova, V. M. Bechterev, Walter Lippmann, public opinion.

1 Anatolii Kvashnin: voennykh rezul'tatov — nol' [Anatolii Kvashnin: zero military results]. Kommersant, 1999, no 49, March 26. (In Russian)
2 Bekhterev V. M. Rol' vnusheniia v obshchestvennoi zhizni [The Role of Indoctrination in Public Life]. Ob"ektivnoe izuchenie lichnosti: Izbr. tr. po psikhologii lichnosti: v 2 t. [Objective Personality Study: selected works on personality psychology. In 2 vols.]. St. Petersburg, Aleteiia Publ., 1999, vol. 2, pp. 169–219. (In Russian)
3 Borodulin V. 15 000 000000 dollarov poteriala Rossiia blagodaria Primakovu [Russia has lost 15 000 000000 dollars thanks to Primakov]. Kommersant, 1999, March 24. (In Russian)
4 Vernite Billu Moniku, a serbam — pokoi [Give Monika back to Bill, peace — to the Serbs]. Moskovskii komsomolets, 1999, March 27. (In Russian)
5 Volkhonskii B. Igor' Ivanov: epokha Rambuie perecherknuta [The times of Rambouillet are swept aside]. Kommersant, 1999, March 27. (In Russian)
6 Vudberg A. “Patriotam” nuzhny den'gi [“Patriots” need money]. Moskovskii komsomolets, 1999, March 27. (In Russian)
7 Genshtab nanes po NATO informatsionnyi udar [The General Staff has delivered an information blow on NATO]. Kommersant, 1999, March 27. (In Russian)
8 Gornostaev D. Igor' Ivanov edet na Balkany [Igor Ivanov goes to the Balkans]. Nezavisimaia gazeta, 1999, March 11. (In Russian)
9 Gus'kova E. Ju. Agressija NATO protiv Jugoslavii v 1999 godui process mirnogo uregulirovanija [The NATO aggression against Yugoslavia in 1999 and the process of peace regulation]. Moscow, Indrik Publ., 2013. 312 p. (In Russian)
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11 Gus'kova E. Kosovo: novoe ispytanie dlia rossiiskoi diplomatii [Kosovo: new challenge for the Russian diplomacy]. Nezavisimaia gazeta, 1999, March 12. (In Russian)
12 Zhdet li Rossiiu vneshnepoliticheskii defolt? [Is Russia in for the foreign policy default?]. Nezavisimaia gazeta, 1999, March 24. (In Russian)
13 Krutakov L. Klin Billom vyshibaiut [Kill fire with Bill]. Moskovskii komsomolets, 1999, March 30. (In Russian)
14 Lik — litso — lichina Slobo Miloshevicha [Image, face, mask of Slobo Miloshevich]. Moskovskii komsomolets, 1999, March 29. (In Russian)
15 Nezavisimaia gazeta, 1999. March 25. (In Russian)
16 Ocherednoi “poslednii shans” dliaBelgrada [Another “last chance” for Belgrad]. Nezavisimaia gazeta, 1999, March 23. (In Russian)
17 Pochemu turkam mozhno, a serbam — net? [Why it is not allowed to Serbs and not to Turks?]. Moskovskii komsomolets, 1999. March 25. (In Russian)
18 Pronina D. Du iu spik rashn? [Do you speak Russian?]. Moskovskii komsomolets, 1999, March 31. (In Russian)
19 Pushkov A. Otvrashchenie [Disgust]. Nezavisimaia gazeta, 1999, March 26. (In Russian)
20 Redkollegiia. Napisannomu verit' [Rely upon information]. Kommersant, 1999, March 26. (In Russian)
21 Sanktsii SShA protiv russkikh institutov — eto tol'ko nachalo [The USA sanctions against the Russia’s institutions are just the beginning]. Moskovskii komsomolets, 1999, March 01. (In Russian)
22 Skvortsova-Ardabatskaia E. Ia prinesu tebe oblomok samoleta NATO [I will bring you a piece of NATO aircraft wreckage]. Moskovskii komsomolets, 1999, March 29. (In Russian)
23 Sysoev G. Bombardirovki budut prodolzhat'sia stol'ko, skol'ko Miloshevich khochet, chtoby my ikh prodolzhali [“Bombing will continue as long as Miloshewich wants us to continue”]. Kommersant, 1999, March 24. (In Russian)
24 Sysoev G. Belgrad khochet possorit' Rossiiu s Zapadom [Belgrad wants to put Russia at odds with the West]. Kommersant, 1999, March 16. (In Russian)
25 Sysoev G. Miloshevichu dali poslednii shans [Miloshevich has been given the last chance]. Kommersant, 1999, March 20. (In Russian)
26 Walter Lippman. Obshhestvennoe mnenie [Public opinion]. Moscow, Institut Fonda “Obshhestvennoe mnenie” Publ., 2004. 384 p. (In Russian)
27 Fedotkina T. Bushu otdavili nogi… [Bush’s legs have been smashed…]. Moskovskii komsomolets, 1999, April 01. (In Russian)
28 TsRU obviniaet Rossiiu v sodeistvii serbam [The CIA accuses Russia of cooperating with Serbs]. Nezavisimaia gazeta, 1999. March 25. (In Russian)
29 IugovIu. V Kosovo — novaia “zachistka” [New mopping-up in Kosovo]. Moskovskii komsomolets, 1999, March 22. (In Russian)
30 Blundy A. Moscow warns NATO of nuclear build-up. The Times, 1999, April 30. (In English)
31 Bremner C. 200 feared dead in latest massacre. The Times, 1999, April 30. (In English)
32 Bremner C. Allies ridicule Serbs’ “absurd” lawsuit. The Times, 1999, May 12. (In English)
33 Farrell S. Kosovo Boy Took British Doctors to Mass Grave. The Times, 1999, April 28. (In English)
34 Frinnegan W. Wars and the man. The New Yorker, 1999, April 19. (In English)
35 Mitchell C. Home Sweet Home. The New York Times Magazine, 1999. June 27. (In English)
36 O’Connell A. Kosovo exiles housed next to Serb church. The Times, 1999, April 30. (In English)
37 Owen R. Tempers Flare in Teeming Camps. The Times, 1999, April 28. (In English)
38 Prentice E-A. Belgrade citizens endure life of siege in the shadow of the NATO missiles. The Times, 1999, May 12. (In English)
39 Riddell P. Support for war remains firm. The Times, 1999, April 30. (In English)
40 Sontag S. Why Are We in Kosovo? The New York Times Magazine, 1999, May 02. (In English)
41 Tomasky M. Air Pressure. New York Magazine, 1999, April 26. (In English)
42 Weisberg J. Bombs and Blockbusters. The New York Times Magazine, 1999, April 11. (In English)

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